A die-cut opening spelling "SON" in the front of the card reveals the colorful illustration inside. The card is further enhanced with silver foil.
Founded in Sweden in 1969, Pictura began as the vision of Erik Arpi, selling reproductions of famous European artists as posters, postcards and blank cards. In 1980, Erik opened an office in New York. He soon expanded the product line to include cards with messages and a variety of artwork. Based in New Jersey, the company has steadily expanded its offerings and now has one of the broadest product lines in the greeting card industry.