Artful Greetings is the vision of its founder and CEO, Lonita Whitted—a connoisseur and collector of Black art. In the late 80's, Lonita received a unique and beautiful African-American card from her daughter. High quality greeting cards targeted at and created by African-Americans were rare. The card proved to be an inspiration to fill a void in the marketplace, After many hours of research and planning, Lonita and her husband David founded Artful Greetings.